he Investor's Edge (formerly known as Do Hard Money) is a hard money lender that provides short term funding to real estate investors.

The company's single family residential loans are based on the equity in the property rather than the qualification of the borrower. In order for both parties to make money, the numbers must work across the board. 

The Investor's Edge's niche in the real estate investing market is its ability to provide 100% financing for the purchase price of a property and not requiring monthly payments for the initial term of the loan. The Investor's Edge prides itself on being designed by real estate investors for real estate investors.

Creating a positive, more representative online presence in the form of 5-star reviews was identified as a key goal in the re-brand of The Investor's Edge.

The 5-star reviews campaign I created focused on increasing conversion rates and revenue while also decreasing "cold feet" type refund rates. This was accomplished by taking a multi-channel, multi-angle approach with both internal and external actions.

Campaign Components:

• Interdepartmental 5-star reviews contest

• Procedure for responding quickly and thoughtfully to poor reviews and complaints

• Branded keyword Google Ads campaign with an emphasis on highlighting key testimonials and reviews from past customers was created

Constant split testing to better understand the targeted market, bid strategies and ad copy led to a successful ad campaign.