I’m a digital marketer with 12+ years of experience building and optimizing growth strategies across paid media, web, social, email, and analytics. My work spans agency and in-house environments, where I’ve developed and executed full-funnel marketing programs designed to drive customer acquisition, revenue growth, and measurable business impact.

My approach is full-scope and customer-first. I start by understanding the audience—their needs, motivations, and pain points—then translate that insight into clear campaign strategy and structured briefs that align creative direction, channel mix, and business objectives. From there, I work closely with cross-functional teams to launch campaigns, run structured testing, and continuously iterate based on performance data.

I believe great marketing is an ongoing cycle: build, test, learn, and refine. By combining creative thinking with data-driven decision-making, I aim to create marketing that not only reaches the right audience, but consistently improves in effectiveness over time.