About Beach Terrace Inn
About Beach Terrace Inn
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Beach Terrace Inn is a quirky beachfront hotel with that quintessential SoCal coast vibe. The inn sports a 1960s feel and is still the only hotel in Carlsbad that’s on the beach.
Beach Terrace Inn offers stellar amenities with superior service including beach valet and poolside towel service to a deluxe continental breakfast overlooking the Pacific. Everything you need to unwind at the beach. Go ahead, soak it all in.
Strategy & Process
Strategy & Process
With the busy summer season approaching, Beach Terrace Inn decided to create their very own Easter egg hunt in the form of giving away 100 rooms for $1, all of which were hidden away in the booking engine.
The goal for the campaign was to boost brand engagement and drive direct bookings.
Clues to find discounted rooms as well as contest updates were announced via social media channels at regular intervals.
Campaign Components:
100 $1 rooms
Facebook, Instagram and Twitter were used as the photo-sharing channels with the hashtag #GreatEasterRateHunt
Social event calendar to announce discounted room clues, updates and winners
The campaign accomplished its goals in such extraordinary fashion, Beach Terrace Inn has continued this tradition every April since 2015.
Results
Results
+34%
Increase in Audience Growth
New Social Media Account Follows
$15,756
Increase in Revenue
+238%
Increase in Average Engagement
Likes, Comments, Shares
+656%
Return on Investment
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