Beach Terrace Inn is a quirky beachfront hotel with that quintessential SoCal coast vibe. The inn sports a 1960s feel and is still the only hotel in Carlsbad that’s on the beach.

Beach Terrace Inn offers stellar amenities with superior service including beach valet and poolside towel service to a deluxe continental breakfast overlooking the Pacific. Everything you need to unwind at the beach. Go ahead, soak it all in.​

When it comes to social media, it’s best to think visually and there's no better example of this than Beach Terrace Inn. In order to fully capture the essence of the Carlsbad oceanfront experience we decided to host a user-generated photo contest that encompassed all of the qualities of the brand - serenity, relaxation and the utopic getaway.

The goal of the campaign was to increase brand awareness through user-engagement as well as drive direct bookings. Users were encouraged to share their #MomentOfAhh with the reward of a 5-night stay. 

Contest Components:

• 30-day duration

• Facebook, Instagram and Twitter were used as the photo-sharing channels with the hashtag #MomentOfAhh

• Photos compiled and voted on by users on a contest-specific landing page